How to get people excited about transit
"It will literally be your best selling t-shirt, it will get you so much PR, and if anyone interprets this inappropriately that's a them problem"
The fact that LA could even aspire to host a "car-free" games owes a great debt to Donald Shoup repeating, for decades, that just because you're going somewhere in this city, you're not automatically guaranteed a free parking spot when you get there